We like to think we are a progressive company. Apart from testing the shiny things, we cherish questioning our habits and reviewing our processes for the sake of improvement. Having delivered hundreds of projects in the past few years, it has given us many opportunities to learn from mistakes and provide a more satisfying experience to our clients. We now approach the optimization process in a way that is highly customized and tailored to your needs, from beginning to end. There is no one solution that works for everyone. Knowing what strategies to apply at what times, and how to apply them for every business is crucial. Beyond that, careful data collection is the key to understanding how to improve performance.